I was out with some SWRC (South West Road Club) boys over Easter, and they alerted me to Eurosport just in time for the viewing of Paris-Roubaix on my laptop; for the princely sum of £4 for that day (and 30 more days). I thought that was good value, as Freeview almost never shows cycling. In fact I also snuck in a look at the Qatar MotoGP the next day. I'll give the arm-wrestling a miss though!
http://video.eurosport.co.uk/eurosport-player/teaser.shtml
(n.b. for me, it works more smoothly through IE in place of Mozilla)
http://video.eurosport.co.uk/eurosport-player/teaser.shtml
(n.b. for me, it works more smoothly through IE in place of Mozilla)